He is a vivid learner and data science enthusiast. His area of Research specialization includes Digital Marketing, Operations and International Business. He was a UGC - Senior Research Fellow.

1. Priyanga T and Ashokkumar J (April 2023). Consumer behavior and potential Niche marketing of food industry during COVID 19 pandemic. Journal of Management and Science, 194 -199.

2. Ashokkumar J and Priyanga T, (January 2023). Consumer behavior and potential Niche marketing of food industry during COVID 19 pandemic. Empirical Economic Letters, 21(3), 321-337. C Category in ABDC 

3. Priyanga T and Ashokkumar J (December 2022) Key drivers of purchase intention among students: A perspective of shopping using social media. World journal of management and Economics, 15(12),41-57 C Category in ABDC 

4. Christina N and Ashokkumar J (June 2022) The Road To An Electric Vehicle Future Still Has A Few Potholes, But These Challenges Can Be Fixed. Journal of Fundamental & Comparative Research, 8(16), 119-121.

5. Ashokkumar, J., & Natarajan, P. S. (April 2021). Predicting intention to choose e-shopping using theory of reasoned action subjective to COVID 19 pandemic. Academy of Marketing Studies Journal, 25(4), 1-15. B Category in ABDC.

6. Ashokkumar J., (October, 2021), Implementation of 5 S Model from Corporate to Educational Institutions. International Journal of Science and Research (IJSR), 10(10), 1247-1250.

7. Ashokkumar J., (March 2018)., Human Dimension in Green Marketing As a tool for CSR. Shanlax International journal of Managemen.  5(3)., Page No.  179-184,

8. Ashokkumar J., (September, 2017), Demonetization is not a mother of Digital Transaction in India. International Research Journal of Commerce & Law., 1, 137-143.

9. Ashokkumar J, (May 2015), Factor Influencing the Adoption and usage of Online shopping. International Research Journal of science and IT Management, 4(7), 23-38.

10. Ashokkumar J, (May 2013), Mobile Application. A Key for Entrepreneurial Enhancement. Global Research Analysis,2(5), 62-65.