Dr. J. Ashokkumar
July 28, 2023 2023-08-20 16:12
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Research Highlights : He is a vivid learner and data science enthusiast. His area of Research specialization includes Digital Marketing, Operations and International Business. He was a UGC - Senior Research Fellow. Recent Publications : 1. Priyanga T and Ashokkumar J (April 2023). Consumer behavior and potential Niche marketing of food industry during COVID 19 pandemic. Journal of Management and Science, 194 -199. 5. Ashokkumar, J., & Natarajan, P. S. (April 2021). Predicting intention to choose e-shopping using theory of reasoned action subjective to COVID 19 pandemic. Academy of Marketing Studies Journal, 25(4), 1-15. B Category in ABDC. 6. Ashokkumar J., (October, 2021), Implementation of 5 S Model from Corporate to Educational Institutions. International Journal of Science and Research (IJSR), 10(10), 1247-1250. 7. Ashokkumar J., (March 2018)., Human Dimension in Green Marketing As a tool for CSR. Shanlax International journal of Managemen. 5(3)., Page No. 179-184, 8. Ashokkumar J., (September, 2017), Demonetization is not a mother of Digital Transaction in India. International Research Journal of Commerce & Law., 1, 137-143. 9. Ashokkumar J, (May 2015), Factor Influencing the Adoption and usage of Online shopping. International Research Journal of science and IT Management, 4(7), 23-38. 10. Ashokkumar J, (May 2013), Mobile Application. A Key for Entrepreneurial Enhancement. Global Research Analysis,2(5), 62-65. |
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