Dr. K. Sreenivasa Murthy

Dr. K. Sreenivasa Murthy

Name: Dr. K. Sreenivasa Murthy
Designation: Associate Professor & Head
Phone: 04366-277230
Email: hodmanagement@cutn.ac.in


Biographic Sketch:
Dr K Sreenivasa Murthy joined Central University of Tamil Nadu on 7th January, 2020 as Associate Professor in Department of Management, Central University of Tamil Nadu, He was awarded Doctorate from Sri Venkateswra University, Tirupati in the area of finance. As an active researcher, he is particularly interested in areas such as Accounting, Finance, Banking, Entrepreneurship and Marketing. He has total work experience of 24 years in teaching Accounting, Finance and Management subjects at UG and PG Level. He has published 30 research papers and articles in reputed National and International journals. He has participated more than 50 national and international seminars, conferences and workshops and authored two books and co-authored three books. He has conducted training programmes in all areas of finance and accounts, cost management, corporate accounting, strategic management etc.,

Research Highlights :

Finance and Banking, Entrepreneurship & Marketing

Recent Publications :

1. Kranti Kiran T and Sreenivasa Murthy K (2023) Farmers' Assessment and Perception of New Agricultural Laws 2020: Empirical Evidence from Selected States in India, The Empirical Economics Letters (EEL), International Journal of Economics, ISSN: 1681-8997 (ABDC- ‘C’) Special Issue 2, July, 2023(I.F 0.91) (doi.org/10.5281/zenodo.8194626)

2. Sreenivasa Murthy K and Sai Kumar K (2022) “A Qualitative Analysis of the Customers’ Perceptions of the Restaurant Services in Bangalore” Global Business Review (SAGE Publication) (Scopus Indexed & ABDC-C) e ISSN: 0973-0664, 0972-1509, June,2023 (I.F 2.19) (doi.org/10.1177/09721509231160379)

3. Sreenivasa Murthy K and Sai Kumar K (2022) “Role of attributes in influencing customer satisfaction: a study with reference to jewellery stores in Chennai” International Journal of Business Competition and Growth (Inderscience Publication) UGC Care List Group – I,

ISSN: Online 2042-3853, Print 2042-3845, (DOI: 10.1504/IJBCG.2023.10054836) (I.F 0.2) In Press.

4. Sreenivasa Murthy K and Balasubramanyam P (2022) “Few theoretical approaches to the problems of Supply Chain Management based on analytics”. Pacific Business Review (International) UGC Care List Group - II (Web of Science), ISSN: 0974-438X, Volume 15, Issue 6, pp. 14-23.

5. Sreenivasa Murthy M, Subramanyam M and Neelayathatchi M (2022) “Challenges Faced by the Scheduled Castes Women Entrepreneurs in Selected Districts of India”. Pacific Business Review (International) UGC Care List Group - II (Web of Science), ISSN: 0974-438X, Volume 15, Issue 5, pp. 104-117.

6. Sreenivasa Murthy K and Sai Kumar K (2022) “Influence of Intangible Factors on Service Quality: A Study with Reference to Restaurants in Chennai”, Tamil Nadu, International Journal of Business Excellence (Inderscience Publication), Scopus Indexed ISSN: online 1756-0055, Print: 1756-0047, (DOI: 10.1504/IJBEX.2022.10051417) In Press. (I.F 1.20)

7. Sreenivasa Murthy K and Subramanyam M (2021) “Impact of E-Banking Strategies on Customer satisfaction in select Public and Private Sector Banks in India” Academy of Marketing Study Journal (AMSJ) (ABDC- ‘B’), P ISSN: 1095-6298, E-ISSN: 1528-2678, Volume 25, Issue 5, pp. 1-13, (July, 2021) IF 0.18

8. Balasubramanyam P and Sreenivasa Murthy K (2021) “Trend Based Correction to the predicted results for time series for forecasting” Advances and Applications in Statistics, Pushpa Publication house, ISSN: 0972-3617, (ABDC- ‘C’ and Web of Science), Vol. 66, Number 1, p.p. 103-114, (January, 2021) IF 1.44

9. Sreenivasa Murthy K and Sai Kumar K (2021) “Impact of HR Practices on Organizational Effectiveness: A Study with special reference to Engineering Colleges, Chennai, Tamilnadu”. International Journal of Asian Business and Information Management (IJABIM) IGI Global (Scopus Indexed & Web of science) ISSN: 1947-9638, EISSN:1947-9646, Vol.12, Issue 2, pp. 157-168, (April-June, 2021) IF1.39

10. Subramanyam M and Sreenivasa Murthy K (2020) “Factors Contributing for Sustainability of SHGS Members in Karnataka – A Case Study of Tumkur District”, International Journal of Advanced Science and Technology, Vol.219, No.3, pp. 10414-10430 (Scopus Indexed) Print ISSN: 2005-4238, Online ISSN: 2207-6360 (July, 2020).

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