Finance and Banking, Entrepreneurship & Marketing

1. Kranti Kiran T and Sreenivasa Murthy K (2023) Farmers' Assessment and Perception of New Agricultural Laws 2020: Empirical Evidence from Selected States in India, The Empirical Economics Letters (EEL), International Journal of Economics, ISSN: 1681-8997 (ABDC- ‘C’) Special Issue 2, July, 2023(I.F 0.91) (doi.org/10.5281/zenodo.8194626)

2. Sreenivasa Murthy K and Sai Kumar K (2022) “A Qualitative Analysis of the Customers’ Perceptions of the Restaurant Services in Bangalore” Global Business Review (SAGE Publication) (Scopus Indexed & ABDC-C) e ISSN: 0973-0664, 0972-1509, June,2023 (I.F 2.19) (doi.org/10.1177/09721509231160379)

3. Sreenivasa Murthy K and Sai Kumar K (2022) “Role of attributes in influencing customer satisfaction: a study with reference to jewellery stores in Chennai” International Journal of Business Competition and Growth (Inderscience Publication) UGC Care List Group – I,

ISSN: Online 2042-3853, Print 2042-3845, (DOI: 10.1504/IJBCG.2023.10054836) (I.F 0.2) In Press.

4. Sreenivasa Murthy K and Balasubramanyam P (2022) “Few theoretical approaches to the problems of Supply Chain Management based on analytics”. Pacific Business Review (International) UGC Care List Group - II (Web of Science), ISSN: 0974-438X, Volume 15, Issue 6, pp. 14-23.

5. Sreenivasa Murthy M, Subramanyam M and Neelayathatchi M (2022) “Challenges Faced by the Scheduled Castes Women Entrepreneurs in Selected Districts of India”. Pacific Business Review (International) UGC Care List Group - II (Web of Science), ISSN: 0974-438X, Volume 15, Issue 5, pp. 104-117.

6. Sreenivasa Murthy K and Sai Kumar K (2022) “Influence of Intangible Factors on Service Quality: A Study with Reference to Restaurants in Chennai”, Tamil Nadu, International Journal of Business Excellence (Inderscience Publication), Scopus Indexed ISSN: online 1756-0055, Print: 1756-0047, (DOI: 10.1504/IJBEX.2022.10051417) In Press. (I.F 1.20)

7. Sreenivasa Murthy K and Subramanyam M (2021) “Impact of E-Banking Strategies on Customer satisfaction in select Public and Private Sector Banks in India” Academy of Marketing Study Journal (AMSJ) (ABDC- ‘B’), P ISSN: 1095-6298, E-ISSN: 1528-2678, Volume 25, Issue 5, pp. 1-13, (July, 2021) IF 0.18

8. Balasubramanyam P and Sreenivasa Murthy K (2021) “Trend Based Correction to the predicted results for time series for forecasting” Advances and Applications in Statistics, Pushpa Publication house, ISSN: 0972-3617, (ABDC- ‘C’ and Web of Science), Vol. 66, Number 1, p.p. 103-114, (January, 2021) IF 1.44

9. Sreenivasa Murthy K and Sai Kumar K (2021) “Impact of HR Practices on Organizational Effectiveness: A Study with special reference to Engineering Colleges, Chennai, Tamilnadu”. International Journal of Asian Business and Information Management (IJABIM) IGI Global (Scopus Indexed & Web of science) ISSN: 1947-9638, EISSN:1947-9646, Vol.12, Issue 2, pp. 157-168, (April-June, 2021) IF1.39

10. Subramanyam M and Sreenivasa Murthy K (2020) “Factors Contributing for Sustainability of SHGS Members in Karnataka – A Case Study of Tumkur District”, International Journal of Advanced Science and Technology, Vol.219, No.3, pp. 10414-10430 (Scopus Indexed) Print ISSN: 2005-4238, Online ISSN: 2207-6360 (July, 2020).