Dr. Preeti R Gotmare

Dr. Preeti R Gotmare

Name: Dr. Preeti R Gotmare
Designation: Assistant Professor
Phone: 04366-277230
Email: preetigotmare@cutn.ac.in


Biographic Sketch:
Dr Preeti R Gotmare is a recipient of Dr S Radhakrishnan Post-Doctoral Fellowship from University Grant Commission, New Delhi. She was the First Rank recommendation by the UGC Selection Committee for her PDF. She was also the first PDF researcher in the School of Commerce & Business Management, RTM Nagpur University, Nagpur. During her stint there, she researched various aspects of Skill Development for the unorganized sector in Maharashtra. She has been awarded with Merit Scholarship during her MBA and also she is the First rank holder in MCom. Her research areas include Marketing, Banking and Insurance, Financial Services, Rural and Skill Development. She has published Research Papers in UGC CARE Listed, Scopus and ABDC Indexed Journals. She has authored 02 books, delivered invited lectures and Presented Research Papers at National and International Conferences. She completed 02 Funded Research Projects and working on 01 ongoing research project.

Research Highlights :

Dr. Peeti R. Gotmare is a dedicated researcher and academician with a diverse research portfolio focused on Management, Education, social and economic development. As Project Director, she completed a research project on integrating MGNREGS into the academic curriculum. As Principal Investigator, she studied the impact of COVID-19 on female laborers in the unorganized sector. She is currently working as Co-Project Director on a research project exploring the cultural practices of the Beda Nayaka Tribal Community. She has successfully awarded two research degrees (PhD & Mphil), and her recent publications cover various topics in marketing, economics, finance, and education. Her work reflects a commitment to impactful research and social development.

Recent Publications :

  1. PR Gotmare, DN Dash, B Gotmare (2023), Revitalizing Education: A NEP 2020 Approach to Empowering Students through Professional Courses, Integrated Research Journal of Management, Science and Innovation, ISSN 2582-5445, Vol 10 Issue 2,  Page No 56-61, July 2023.
  2. N Gotmare, PR Gotmare (2023), Entrepreneurship and Rural Development in Self Reliant Bharat. Aadhar International Peer-Reviewed Indexed Research Journal, Issue NO, (CCCXCV) 395-A, ISSN : 2278-9308, February,2023, 184-187.
  3. JA Kumari J, PR Gotmare (2022), Impact of Perceived Brand Ethicality: an evidence from Indian E- Commerce Market in a personilzed pricing context. The Indian Journal of Commerce, Vol. 75, No. 1, 01-23, Jan-March,2022 ,ISSN 2454-6801    (UGC Care Listed)
  4. JA Kumari J, PR Gotmare (2022), Impact of Customer Perception of Value Co-Creation for Personalization in Online Shopping . International Journal of E-Business Research, Volume 18,  Issue 1, 2022, 1-20, 1548-114X, DOI: 10.4018/IJEBR.309388 .  IF- 0.318, (Scopus Indexed)
  5. JA Kumari J, PR Gotmare (2022), How Cognitive Automation of marketing activities can transform the processes of a financial institution. Academy of Marketing Studies Journal  (ABDC-B Journal), Vol 26, Issue 1, 2022, Print ISSN: 1095-6298; Online ISSN: 1528-2678.
  6. JA Kumari J, PR Gotmare (2021), Price Transparency Issues and Treating Customer Fairly by E-Commerce Firms in India. Journal of Contemporary Issues in Business & Government 27 (5). P-ISSN: 2204-1990, P.G 1403-1413, DOI: 10.47750/cibg.2021.27.05.098, (ABDC- C)
  7. JA Kumari J, PR Gotmare (2021) , Impact of Consumer Behavior Pertaining to Personalization of Price in an E-Commerce Context . Eurasian Journal of Business and Economics, ISSN 1694-5972, ISBN 1694-5948, 14(28), pg. 107-123. https://doi.org/10.17015/ejbe.2021.028.06 (UGC-Care & ABDC- C)
  8. MS Mukhtar, PR Gotmare (2021),  Health hazard and occupational safety challenges for unorganized sector workers in India, Journal of Contemporary Issues in Business and Government, Vol 27, No 1,2021, P-ISSN: 2204-1990, E-ISSN: 1323-6903, DOI: 10.47750/cibg.2021.27.01.002, P.G. 3210-3221 (ABDC-C Journal)
  9. MS Mukhtar, PR Gotmare (2021), Impact of Social Media Branding for Business and Consumer Preferences: A Comprehensive Study, Our Heritage, Volume 68, Issue 9, Pages 222-240 , ISSN 0474-9030, January 2020, UGC Care List Group B
  10. JA Kumari J, PR Gotmare (2020), An Empirical Study on Change in Customer Mindset towards Online Shopping in Tier 3 and 4 Cities in India, Our Heritage, Volume 68, Issue 9, Pages 222-240 , ISSN 0474-9030, January 2020, UGC Care List Group B

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