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Research Highlights :
Dr. Peeti R. Gotmare is a dedicated researcher and academician with a diverse research portfolio focused on Management, Education, social and economic development. As Project Director, she completed a research project on integrating MGNREGS into the academic curriculum. As Principal Investigator, she studied the impact of COVID-19 on female laborers in the unorganized sector. She is currently working as Co-Project Director on a research project exploring the cultural practices of the Beda Nayaka Tribal Community. She has successfully awarded two research degrees (PhD & Mphil), and her recent publications cover various topics in marketing, economics, finance, and education. Her work reflects a commitment to impactful research and social development.
Recent Publications :
- PR Gotmare, DN Dash, B Gotmare (2023), Revitalizing Education: A NEP 2020 Approach to Empowering Students through Professional Courses, Integrated Research Journal of Management, Science and Innovation, ISSN 2582-5445, Vol 10 Issue 2, Page No 56-61, July 2023.
- N Gotmare, PR Gotmare (2023), Entrepreneurship and Rural Development in Self Reliant Bharat. Aadhar International Peer-Reviewed Indexed Research Journal, Issue NO, (CCCXCV) 395-A, ISSN : 2278-9308, February,2023, 184-187.
- JA Kumari J, PR Gotmare (2022), Impact of Perceived Brand Ethicality: an evidence from Indian E- Commerce Market in a personilzed pricing context. The Indian Journal of Commerce, Vol. 75, No. 1, 01-23, Jan-March,2022 ,ISSN 2454-6801 (UGC Care Listed)
- JA Kumari J, PR Gotmare (2022), Impact of Customer Perception of Value Co-Creation for Personalization in Online Shopping . International Journal of E-Business Research, Volume 18, Issue 1, 2022, 1-20, 1548-114X, DOI: 10.4018/IJEBR.309388 . IF- 0.318, (Scopus Indexed)
- JA Kumari J, PR Gotmare (2022), How Cognitive Automation of marketing activities can transform the processes of a financial institution. Academy of Marketing Studies Journal (ABDC-B Journal), Vol 26, Issue 1, 2022, Print ISSN: 1095-6298; Online ISSN: 1528-2678.
- JA Kumari J, PR Gotmare (2021), Price Transparency Issues and Treating Customer Fairly by E-Commerce Firms in India. Journal of Contemporary Issues in Business & Government 27 (5). P-ISSN: 2204-1990, P.G 1403-1413, DOI: 10.47750/cibg.2021.27.05.098, (ABDC- C)
- JA Kumari J, PR Gotmare (2021) , Impact of Consumer Behavior Pertaining to Personalization of Price in an E-Commerce Context . Eurasian Journal of Business and Economics, ISSN 1694-5972, ISBN 1694-5948, 14(28), pg. 107-123. https://doi.org/10.17015/ejbe.2021.028.06 (UGC-Care & ABDC- C)
- MS Mukhtar, PR Gotmare (2021), Health hazard and occupational safety challenges for unorganized sector workers in India, Journal of Contemporary Issues in Business and Government, Vol 27, No 1,2021, P-ISSN: 2204-1990, E-ISSN: 1323-6903, DOI: 10.47750/cibg.2021.27.01.002, P.G. 3210-3221 (ABDC-C Journal)
- MS Mukhtar, PR Gotmare (2021), Impact of Social Media Branding for Business and Consumer Preferences: A Comprehensive Study, Our Heritage, Volume 68, Issue 9, Pages 222-240 , ISSN 0474-9030, January 2020, UGC Care List Group B
- JA Kumari J, PR Gotmare (2020), An Empirical Study on Change in Customer Mindset towards Online Shopping in Tier 3 and 4 Cities in India, Our Heritage, Volume 68, Issue 9, Pages 222-240 , ISSN 0474-9030, January 2020, UGC Care List Group B
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