Dr. Vinodan is actively involved in experiential research focusing on the service sector and sustainability. In his recent research, the research on technology and innovations among small and marginalized enterprises is covered, and the entrepreneurship development possibilities are explored with social vision and orientation. The institutional effectiveness and quality management of grass-roots institutions are studied in terms of their sustainability and quality orientations. A special focus on individual centric market orientation, hitherto unexplored among marginalised entrepreneurs, found relevance in the SDG era. Besides human resource management, supporting skill and capacity building and supplementing better ESG practises are contemporary topics of research. The microfinance models and applications in tune with the SDG gained attention. He will be focusing on quality and sustainability measurement to strengthen his contributions to ESG and the SDGs.

1. Meera, S & Vinodan, A. (2022). Innovative approach and Marketing Skill: A case study of Artisan Entrepreneurs of India. Journal of Entrepreneurship in Emerging Economies (ABDC/Scopus-SJR -Q1/ESCI. Indexed)
2. Meera, S and Vinodan, A. (2023). Sustainability Initiatives, Development and Well-being: Understanding Linkages in Tourism. Society and Business Review (ABDC-B/Scopus-SJR -Q2/ESCI. Indexed)
3. Vinodan, A. & Meera, S. (2022), Integrated management of heritage sites: scale development and validation. Journal of Cultural Heritage Management and Sustainable Development, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JCHMSD-09-2021-0158 (ABDC/Scopus-SJR -Q1/ESCI. Indexed)
4. Vinodan, A. & Meera, S. (2022). Case Study on Self-Help Groups Intervention and Destination Sustainability in Kerala: Input-Output -Outcome Model. Tourism: An International Interdisciplinary Journal 70 (2)201-222 (ABDC/Scopus-SJR -Q2/ESCI. Indexed)
5. Shyju P.J., Vinodan, A., Sedekar., Meera, S., & Lama, R (2021), Determinants of online learning efficacy and satisfaction of Tourism and Hospitality Management students during the COVID-19 Pandemic. Journal of Teaching in Travel and Tourism 21:4, 403-427, Taylor and Francis (ABDC-B/Scopus-SJR -Q3/ESCI. Indexed)
6. Vinodan, A. & Meera, S. (2021). Potential for social entrepreneurship in tourism in the city of Chennai. International Journal of Tourism Cities, 7 (4), 986-1007, Emerald. (ABDC/Scopus-SJR -Q1/E.C.I. Indexed)
7. Meera, S., & Vinodan, A., (2020). M-tourism in India: Symbolic versus Intended Adoption. IIM Management Rev 32(2), 177-188, Elsevier (ABDC-B/Scopus-SJR -Q2/ECI Indexed)