Department of Commerce – Central University of Tamilnadu

Name: Prof. K. Prabhakar Rajkumar
Designation: Professor & Head
Phone: 04366-277230
Email: prabhakar@cutn.ac.in

Biographic Sketch:

I am a 53-year-old native of Virudhunagar, Tamil Nadu, with a strong academic foundation and a deep passion for the field of commerce. My early education was at Municipality School in Melur and Sri Venkadeshwara Higher Secondary School in Vellore. I completed my B.Com at QMC (Men) Chennai, followed by an M.Com and M.Phil in Commerce from Presidency College, Chennai. I earned my Ph.D. in Commerce under the esteemed guidance of Prof. M. Selvam, former Head of the Department of International Business and Commerce at Alagappa University and later Vice-Chancellor of Bharathidasan University. In addition to my academic achievements, I hold two MBA degrees: a General MBA and an MBA in Finance, where I was recognized as a rank holder. My academic journey began in 1997 as an Assistant Professor at Vels University and D.G. Vaishnav College, Chennai. After six formative years, I joined Periyar University, Salem, where I spent 19 enriching years, advancing to the rank of Professor. In September 2024, I embraced a new chapter as a Professor in the Department of Commerce at the Central University of Tamil Nadu, Thiruvarur. My areas of specialization include Accounting, Finance, and Fin-Tech, reflecting my commitment to both traditional and emerging trends in commerce education. On a personal note, I am married with two children. My wife, an engineering graduate, serves as an Associate Professor at Sona Engineering College, Salem. My father, Prof. K. Karuppan, was a devoted academician whose legacy continues to inspire and shape my own career in academia. I am deeply committed to the principles of honesty, sincerity, and dedication, which are values that I believe are key to my success. I draw inspiration from Ratan Tata, whose vision of service to society aligns with my own. For me, commerce is not just an economic activity; it’s a mechanism to balance and convert economic values into paper money, ultimately contributing to the greater well-being of society. My work aims to ensure that these values are managed for the collective economic prosperity of the people. In a lighter sense, from a trader’s point of view, commerce can be seen as a delightful art of transferring money from the buyer's pocket to the seller's, often with the buyer's full knowledge, even if they are not entirely ready to part with it!

Research Highlights :

My research is deeply rooted in the field of finance, with primary concentration on the security market, commodity market, and the intricate dynamics of derivative and swap markets. Within this domain, I aim to explore the evolving frameworks that govern financial instruments and their impact on both institutional and individual investors. Additionally, my academic interests extend to the field of scientific marketing, where I focus on understanding subliminal techniques, impulse parameters and strategic product positioning. This involves analyzing consumer behavior at a deeper psychological level to uncover how subtle triggers influence purchasing decisions. More recently, my research has expanded to include FinTech, a rapidly growing area of interest, where I investigate the transformative role of technology in financial services, payment systems and digital banking, with an eye on the future trends reshaping the global financial landscape.

Recent Publications :

S.No	Details of the Journals	Title of the Article	Remarks of the Journal	Author(s)
1	Indian Journal of Research in Capital Markets, Vol 4, Iss 2, April- June 2017 P 25-35	A Study on the Influence of Stock Brokers on Investor’s Decision-Making with Special Reference to the Bombay Stock Exchange	ISSN No: 2394-3459 Indexed in Google ScholarIndex Copernicus Value: 5.16 (UGC Listed no:47227)	1.Dr.K.Prabhakar Rajkumar 2. N.Lakshmi Kavitha
2	Studies in Indian Place Names, Multidisciplinary Journal, Issue 45- March 2020	Evaluation of Crude Palm Oil Commodity in Multi Commodity Exchange	ISSN: 2394-3114 Impact Factor: 6.30 UGC – Care List Group I Journal UGC Care Listed	1.M.Thilaga 2. Dr.K.Prabhakar Rajkumar
3	Journal of the Oriental Institute Vol.51, Issue.01, No.16, January – March 2022	Government Initiatives for Escalation of MSME through Foreign Direct Investments during Pandemic period	UGC CARE LIST No: 135 ISSN 0030-5324	1. Dr.K.Prabhakar Rajkumar 2.K.Pagavathi
4	Journal of the Oriental Institute Vol.51, Issue.01, No.16, January – March 2022	A Study on the Performance of Cotton Spot and Futures Price in India with special reference to Multi Commodity Exchange	UGC CARE LIST No: 135 ISSN 0030-5324	1. Dr.K.Prabhakar Rajkumar 2.M.Thilaga
5	Journal of the Oriental Institute Vol.51, Issue.01, No.16, January – March 2022	A Study of the Volatility Pattern Exist in BSM Model at NIFTY OPTIDX in India	UGC CARE LIST No: 135 ISSN 0030-5324	1.D.Subalakshmi. 2.Dr.K.Prabhakar Rajkumar
6	Samdarshi, Vol 16, issue 4, September 2023	Analysis of Pricing Efficiency of Options Using Greeks and BSM in Nifty Index	ISSN: 2581-3986 UGC CARE LISTED	1.D.Subalakshmi. 2.Dr.K.Prabhakar Rajkumar
7	Samdarshi, Vol 16, issue 5, October 2023	A Study on Effectiveness of Subliminal Perception on Brand, Logo and Product Recognition	ISSN: 2581-3986 UGC CARE LISTED	M.Priya Dr.K.Prabhakar Rajkumar
8.	Material Today: Proceedings Science Direct ELSEVIER Dec – 2020	Identification of Uniformity and Trend of Refinancing Performance of NABARD	ISSN: 2214-7853 Journal homepage:www.elsevier.com/locate/matpr Impact Factor: 0.97, (Scopus)	Dr.K.Prabhakar Rajkumar
9	International Journal of Intelligent Enterprise (Interscience Publishers)	The Evaluation Pattern of Indian Investors on the Role of Stockbrokers in Determination of Investment Decision	ISSN: 1745-3240 Vol.8, No1,2021 Impact Factor: 7.491, (Scopus)	Dr.K.Prabhakar Rajkumar
10	Finance India, Vol. XXXV, No. 4, December 2021 issue.	An Evaluation of the Impact of Stock Brokers on Trends in Equity Cash Segment of Bombay Stock Exchange, India	SCOPUS;ABDC; UGCs;43+ Agencies Worldwide Index 4^th out of 22,000+journals indexed in the SJIF Journals Rank by the Scientific Journal Impact Factor value for 2021 as 8.257	Dr.K.Prabhakar Rajkumar

Details of Author of the Books

Title of the Book

Author (s)

Publisher

Year of Publish

Remarks

Nature

Global Bitcoin Trade Practices

Dr.K.Prabhakar Rajkumar

Himalaya Publishing House, Mumbai-

ISO 9001:2015

(National Publication)

Nov

2024

ISBN: 978-93-5840-704-4

Text cum Reference Book

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