My teaching and research focus primarily on deconstructing mass mediated influences on the society in terms of gender, violence and cybercrime among women, youth, and children. Critical media literacy and Digital Media Literacy are application-oriented research undertaken during the past years. An ICSSR project on Women and Media: Deconstructing Mass Mediated Gender Attitudes among College Students confirms that structured media literacy programs at different levels can bring changes in the mindset of the people. My doctorate research includes critical discourse analysis of news reports on violence against women the research has extended into analysis of multimodal media texts including film, mega serials, print news reports, television reporting, children content, reality shows etc. My recent research dwells on the impact of datafication and digitalization of and its impact on the rural communities.  The influence of smart gadgets on communication patterns withing family members, individuals, society, youth, women, and children are the areas of recent exploration.  Primary areas of research are as follows, New media, Digital Culture and Society - Digital Media Literacy 
- Development Communication 
- Media, Gender and Human Rights of the Marginalized people 
- Cultural studies
- Language and Communication, Film and Representation
- Critical Discourse Analysis
- Critical Media Literacy

1.    Bathran, R., & Thilagam, P. (2023). Gendered Family Narratives: A Critical Analysis of Tamil Popular Mega Serials. Inclusive, 182-197.

2.    Bathran, R., & Goswami, M. P. (2022). Sustainability Communication in Tamil films: Are popular Tamil films promoting Sustainable Development Goals (SDGs)? An analysis of Jai Bhim (2021). Global Media Journal-Indian Edition, 14(2). 

3.    Raman, A., & Bathran, R. (2022). A study on the usage of Whatsapp by College Students in Tirunelveli. International Journal of Current Humanities & Social Science Researches , 6(1). (Peer Reviewed Journal)

4.    Thilagam, P. G., & Bathran, R. (2022). Smartphones in Family Wellbeing: A Study on Access and Use of Food and Health Apps among Women Smartphone Users. International Journal of Food and Nutritional Sciences, 11(12).

5.    Bathran, R. (2021). Media Habits of College Students and the Need for Critical Media Literacy in India's Higher Education Institutions. Communicator, 56(4), 42-51 (10).  

6.    Christy, S., & Bathran, R. (2022). Arogya Setu App in Effective Healthcare Management towards Atmanirchar Bharat: An analysis on usage patterns among female students of Chennai city. In M. P. Goswami, R. Bathran, & N. K. Gouda, Atmanirbhar Bharat and Media : On the road to Success (pp. 1-11). New Delhi: Today & Tomorrow's Printers and Publishers.

7.    Sundaram, K., & Bathran, R. (2021). Quantitative and Qualitative content Analysis of Representation of Women in 21st Century Tamil Cinema- A Socio Economic and Cultural Perspetive. In N. Tamilselvi, & S. Banerjee, A Panoramic View of Women in Indian Cinema (pp. 76-89). Coimbatore: RIACME OPC.

8.    Radha, B and Govindaraju, P. (2017). Can we have less violence and more respected please? VIDHURA: Journal of Press Institute of India.  Vol.9, Issue 1. (ISSN 0042 - 5303).

9.    Radha, B and Govindaraju, P. (2016). Coverage of violence against women: A case study of Dinathanti newspaper of Tamilnadu in India. Mass Communicator. 10 (1). 31-36. Print ISSN: 0973-9688. Online ISSN: 0973-967X.  DOI NO. 10.5958/0973-967X.2016.00005.3

10.    Bathran, R., & Periyasamy, G. (2016). Reception of news reports on violence against women by youth in Tamil Nadu. International Journal of Advanced Scientific Research and Management .