Name: Dr. Manash Pratim Goswami (On Lien) Designation: Associate Professor Phone: 04366-277230 Email:mpgoswami@cutn.ac.in
Biographic Sketch:
Dr Manash Pratim Goswami has an experience of over two decades in teaching and research. His teaching and research areas broadly include
art, culture and media, advertising, corporate communication, media economics and management and new media. He completed his Master in Journalism and Mass Communication with Gold medal and PhD on Changing Trends of Publicity Strategies for Promotion of Hindi Films from the Department of Journalism Mass Communication, Punjabi University, Patiala.
Currently, he is working as an Associate Professor in the Department of Media and Communication, Central University of Tamil Nadu (CUTN), Thiruvarur. Prior to CUTN, Dr Goswami worked as an Assistant Professor in the Department of Journalism and Mass Communication, Indira Gandhi National Tribal University, Amarkantak (MP). He also worked as a media planner for nearly half a decade in the top advertising and public relations agencies in Delhi.
He has more than three dozen research papers in peer-reviewed, Eight UGC-CARE and 10 Scopus Indexed Journals, including in some highly acclaimed international journals, viz., Media Asia (Taylor & Francis), Journal of Religion and Health (Springer Nature), Asia Pacific Media Educator (Sage), Journal of Creative Communication (Sage), Asian Journal of Public Opinion Research, Journal of Content, Community and Communication. The UGC CARE journals- Communicator (IIMC), Global Media Journal (Indian Edition), Journal of Media and Communication, Drishti-the Sight, Humanities and Social Science Studies Journal, etc. have published his papers on media and communication studies. His research mainly includes ethnographic, netnographic and longitudinal studies, content, discourse and digital data analysis of various research concerns. His works encompass both quantitative and qualitative studies. He has been guiding PhD research scholars working in the broad areas of mass communication.
He has authored the book titled In the Heartland of Tribes, based on his personal experience and interactions with the tribal communities of central India. He has published four edited books published by national publishers. He has also contributed several book chapters for reputed national publishers, including the prestigious national literary organisation Sahitya Akademi, New Delhi.
He regularly writes feature articles for several leading newspapers, magazines and websites. His writings usually present kaleidoscopic views of India's art, culture, traditions and values. He is a Google News Initiative India Training Network Trainer. He regularly conducts workshops for professionals of national and state-level media organisations, media educators and students of colleges and universities across current trends of advertising, Data Verification, Visual Content Verification, and Data Science, among others.
Research Highlights :
Dr Manash Pratim Goswami intertwines media studies with social, cultural, and environmental dimensions. His works encompass diverse facets of the societal impact of media, whether in shaping climate change narratives, scrutinising pandemic responses, or understanding traditional cultural expressions. His exploration of the digital sphere, including the effects of online learning, the rise of OTT platforms, and the dynamics of fake news provides significant insights into the contemporary media landscape. Balancing traditional and modern, he weaves together threads from folk art and popular cinema to examine the media's evolving role. His research portfolio in media studies includes his association with prestigious publishers like Springer, Sage, and Taylor & Francis.
Recent Publications :
Upadhyaya, D., Kalai, S., Barman, P. D., Baruah, S. D., Das, S., Puthiyakath, H. H., & Goswami, M. P. (2023). Exploring the correlates of Facebook addiction and its impact on academic performance among youths of Tripura. Media Asia. https://doi.org/10.1080/01296612.2023.2245608
Goswami, M.P., Upadhyaya, D., Puthiyakath, H.H., Kalai S. (2023). Awareness, media, and mitigation actions for climate change: A study among the students of higher education in Tripura. Media Asia, https://doi.org/10.1080/01296612.2023.2197718
Goswami, M.P., Kumar, A.D. (2022). Tamil Songs of Mourning: Understanding the Reflection of Times in Oppari Songs. J Religion and Health, https://doi.org/10.1007/s10943-022-01620-7
Goswami, M. P., Anjali, R., Raj, A., Puthiyakath, H. H., & Thanvi, J. (2022). Media During Pandemic Crisis in India: An Analysis of People’s Perception During the First Wave of COVID-19. Journal of Creative Communications, https://doi.org/10.1177/09732586221090750
Goswami, M. P., Thanvi, J., & Padhi, S. R. (2021). Impact of Online Learning in India: A Survey of University Students During the COVID-19 Crisis. Asian Journal for Public Opinion Research, 9(4), 331–351. https://doi.org/10.15206/ajpor.2021.9.4.331
Raj, A., Ramesh, A., & Goswami, M. P. (2021). Migrants, miseries, and media: measuring the prominence of the miseries of migrants in the coverage of leading Indian English dailies during COVID-19. Media Asia, 48(1), 5–20. https://doi.org/10.1080/01296612.2021.1881283
Puthiyakath, H. H., & Goswami, M. P. (2021). Is Over the Top Video Platform the Game Changer over Traditional TV Channels in India? A Niche Analysis. Asia Pacific Media Educator, 31(1), 133– 150. https://doi.org/10.1177/1326365x211009639
Goswami, Manash, P. & Padhi, SR (2020). Tribal Folklore to Aesthetic and Religious Painting: Transition of Oral Narratives to Visual Art. Journal of Religion and Health. Springer Nature, DOI: 10.1007/s10943-020-01099-0
Raj, Adharsh. & Goswami, Manash, P. (2020). IS FAKE NEWS SPREADING MORE RAPIDLY THAN COVID-19 IN INDIA? A Representative Study of People’s Perspective on Controlling the Spread of Fake News on Social Media. Journal of Content, Community and Communication. Vol:11 Year: VI. pp 208-220 (ISSN 2395-7514), DOI: 10.31620/JCCC.06.20/15
Goswami, Manash, P. (2017). Bollywood Film Poster: A study of changing trends. Journal of Content, Community and Communication. Vol: VI Year: III pp 78-84 (ISSN 2395-7514)
Goswami, Manash, P. (2016). Media and Environmental Degradation. Journal of Content, Community and Communication. Vol:3 Year: II. pp 31-37 (ISSN 2395-7514)
