Dr. N. Boobalakrishnan
July 30, 2023 2023-08-27 9:59
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Research Highlights : Conducted study on Ethics, Autonomy, Privacy and Regulation: Balancing the Social Media Spheres of Political Influence funded by ICSSR, New delhi. Conducted study on Ocean Warming and Sustainable Fishing: Communication Strategies to Minimise Ecological Impact and Promote Effective Management under UGC STRIDE Component I Internal research project. Conducted study on Towards Effective Implementation of SBM: Evaluation of awareness, Access, Adoption, Usage and Barriers using the Health Belief Model (HBM) funded by NCRI, Hyderabad. Conducted study on the Influence of Social Media on Academic performance of college students in Coimbatore funded by ICSSR, New delhi. Developed rubrics for Gestural Communication Assessment Working in the area of Media, Children and Parenting in the Digital Age, and Development of Automated Mediation Tools and Strategies for parental concerns. Recent Publications : Boobalakrishnan, N., Niddana Dipika Saliny (2023). Interpersonal Communication and Individual Work Performance of IT Employees. ICTACT Journal on Management Studies, 9(1), pp. 1695 - 1702. Beril, K Babu., Boobalakrishnan, N. (2022). Gender representation in children targeted commercials. Mass Communicator: International Journal of Communication Studies, 16 (4), pp. 4-16. Vishnu Achutha Menon., Aswathi, Prasad., Boobalakrishn, N (2022). Kathakali & Virtual Reality: An Experiment. International Journal of Art & Design (IJAD), Volume 6 (2), pp. 118-130. Vishnu, Achutha Menon., Boobalakrishn, N., Amrita, S (2021). Performance on Social Media: Kathakali Artists in the Digital Age. Journal of Media and Communication, 5(2), pp. 194-209. Boobalakrishnan, N., Barclay, Francis Philip., Anushiya, K., (2021) Social Media and Polity: Network, Exposure, Preferences and Triggers. Journal of Media and Communication, 5(1), pp.81-96 Pichandy, C., Palaniappan, V., Boobalakrishnan, N., (2021). 'Jallikattu' Movement and Cultural Identity: The Mobilising Structure of Media Paradigm and its Dimensions. Elixir Social Studies 151 (2021), pp. 55224-55228. Barclay, Francis Philip, Shamala, R., Boobalakrishnan, N., Nikhil Kumar, Gouda., (2020). Clean India Campaign: Awareness, Adoption, Usage and Barriers, Journal of Media and Communication, 4(2), pp.72- 97. Vishnu, Achutha Menon., Boobalakrishnan, N., (2020). The Rhythmic Structures of Melam, The Chitralekha Journal on Art and Design, 4(2), pp. 1-14. Jayaseelan, R., Pichandy, C., Boobalakrishnan, N., (2020). Evaluating Students Attitude and their Academic Performance on Social Media: A Cross-Sectional Study, International Journal of Management, Technology, and Social Sciences (IJMTS), ISSN: 2581-6012, 5(1). Boobalakrishnan, N., Jayaseelan, R., Malini, Srinivasan., (2019). Social media and Students attitude: A Study of Accessibility, Addictiveness, Exposure and Communication among College students in Coimbatore, Tamil Nadu, Mass Communicator: International Journal of Communication Studies, 13(2), pp. 32-38. |
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