Primary working in the field of Health Communication with the help of cutting-edge technology e.g., Artificial Intelligence (AI) on grassroots problems of people with an aim to aid policy formulation at the national & international level.

1. Gouda, N.K. (2023). Living with Reduced HIV/AIDS Stigma and Discrimination: A Migrants-Theoretical Scheme. In: Grover, A., Singh, A., Singh, R.B. (eds) Sustainable Health Through Food, Nutrition, and Lifestyle. Advances in Geographical and Environmental Sciences. Springer, Singapore. https://doi.org/10.1007/978-981-19-7230-0_17

2. Biswal, S.K., Gouda, N.K. (2020). Artificial Intelligence in Journalism: A Boon or Bane?. In: Kulkarni, A., Satapathy, S. (eds) Optimization in Machine Learning and Applications. Algorithms for Intelligent Systems. Springer, Singapore. https://doi.org/10.1007/978-981-15-0994-0_10

3. Parveen, B., Gouda, N.K. (2022). Use and Misuse of Social Media in Disaster Relief and Rehabilitation. In: Barclay, F.P., Boobalakrishnan, N. (eds) Social Media in India: Regulatory Needs, Issues and Challenges. Sage.

4. Rijitha, R. and Gouda, N. K. (2022). Mediating Folk Media Message in social media: Challenges, Adaptations, Opportunities and Threats. ShodhKosh: Journal of Visual and Performing Arts, 3(1), 426 436. doi: 10.29121/shodhkosh.v3.i1.2022.128

5. Barclay, F.P., Shamala R, Boobalakrishnan N and Gouda, N.K. (2020). Clean India Campaign: Awareness, Adoption, Usage and Barriers, Journal ofMedia and Communication, 4(2): 72- 97

6. Gouda, N.K., Biswal, S.K., Parveen, B. (2020). Application of Artificial Intelligence in Advertising & Public Relations and Emerging Ethical Issues in the Ecosystem. International Journal of Advanced Science and Technology, 29(06), 7561-7570. Retrieved from http://sersc.org/journals/index.php/IJAST/article/view/25107

7. Gouda, Nikhil K. (2019). Mass Media Coverage of HIV/AIDS: The Unintended Consequences. Journal of Media and Communication, 3(1): 1-16.

8. Chacko, A.T., and Gouda, N.K. (2018). Role of Communication in Addressing Myths and Prejudices Surrounding Menstrual Hygiene: A Male Perspective. Journal of Media and Communication, 2(1): 50-63.

9. Chacko, A.T., and Gouda, N.K. (2018). Coverage of Tamil Nadu Farmers Protest of 2017 Held in New Delhi by the Times of India The Largest Circulated English Daily of India, The Indian National Journal of English Language and Literature, 6(21): 295-298.

10. Mahapatra, P. and Gouda, N.K. (2016). Usage of Tribal Dialects in Development Communication in Undivided Koraput District of Orissa published in International Journal of Tribal Literature and Cultural Studies, 2 (1): 110-123. July 2016