Dr. S. Rameshkumar (On Lien)

Dr. S. Rameshkumar (On Lien)

Name: Dr. S. Rameshkumar (On Lien)
Designation: Assistant Professor
Phone: 9994674730
Email: srameshkumar@cutn.ac.in


Biographic Sketch:
Dr.Rameshkumar Subramanian is an Assistant Professor and Research Supervisor in the Department of Commerce, School of Commerce and Business Management, Central University of Tamil Nadu.  He specialises in the field of banking and finance.  His research interest includes Digital Banking, Digital Payments, Financial Literacy, Financial Well-being, CSR, and FDI.  He has more than 15 years of teaching and research experience and guided one Ph.D and 17 M.Phil Scholars.  He has published many research papers in the journals of international repute and completed a research project on Financial Literacy sponsored by the ICSSR, New Delhi.

Research Highlights :

Currently working on the areas like digital payments, financial literacy, Financial Behaviour, Financial Well-being, and Financial Personality.  Published 14 research papers, 1 book, and 3 book chapters.  Guided 1 Ph.D., 17 M.Phils., and more than 60 PG Projects.   Worked as a Research Fellow in the research project funded by the UGC.  Served as the Field Investigator in the research programme on Tamil Nadu Assembly Election Study 2006 undertaken by the Centre for the Study of Developing Societies, New Delhi.

Recent Publications :

1.    Rameshkumar, S., & Vikraman, A. (2018). Determinants of Preference of Milk and Milk Products, The Case of Rural and Urban Areas in Kanchipuram District of Tamilnadu, The Indian Journal of Marketing, 48 (2), 52-65. (ABDC Category - C).

2.    Rameshkumar, S., & Varadharajan, B. (2019). Financial Literacy among the Beneficiaries of PMJDY - The Case of Sathangudi Village in Madurai District of Tamilnadu, International Journal of Advance and Innovative Research, 6 (2), 55-61.

3.    Ashique Ali, K.A., & Rameshkumar, S. (2022). Current Status of research on Mobile Banking: An analysis of Literature, Vision: The Journal of Business Perspective, First Published online on January 28, 2022. (https://doi.org/10.1177/09722629211073268). (ABDC Category - C).

4.    Ashique Ali, K.A., & Rameshkumar, S. (2023).  Continuance Intention to Use Smartphone-based Payment Services: The Role of Pre-Adoption Expectancies, Usage Experience, and Conventional Inhibitions, Journal Financial Services Marketing, first published online on August 03, 2023. (https://doi.org/10.1057/s41264-023-00240-w).  (ABDC Category - B).

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