Category: Department of Media and Communication

Conducted study on Ethics, Autonomy, Privacy and Regulation: Balancing the Social Media Spheres of Political Influence funded  by ICSSR, New delhi.

Conducted study on Ocean Warming and Sustainable Fishing: Communication Strategies to Minimise Ecological Impact and Promote Effective Management under UGC STRIDE Component I Internal research project.

Conducted study on Towards Effective Implementation of SBM: Evaluation of awareness, Access, Adoption, Usage and Barriers using the Health Belief Model (HBM) funded by NCRI, Hyderabad.

Conducted study on the Influence of Social Media on Academic performance of college students in Coimbatore funded  by ICSSR, New delhi.

Developed rubrics for Gestural Communication Assessment

Working in the area of Media, Children and Parenting in the Digital Age, and Development of

Automated Mediation Tools and Strategies for parental concerns.

1. Boobalakrishnan Natrayan. POSITIVE ATTITUDES AND LOW ANXIETY DRIVE DIGITAL PAYMENT USE. ICTACT Journal on Management Studies, Volume 11(2), Pp. 2106 - 2115
2. N. Boobalakrishnan, Mr. A. Azhagudurai. Experiences of Intergenerational Communication Styles Among Older Adults in Tamil Nadu, International Journal of Humanities and Social Science Research, 11(2), Pp. 69 - 74
3. Boobalakrishnan N, Azhagudurai A. Communication and Ageing in India: A CEMSA Perspective.  Journal of Media and Communication, 8(2): pp. 64-77
4. Amrita S, Boobalakrishnan N, Vishnu Achutha Menon. Preserving the Moment: An In-depth Exploration of Wedding Photography Trends and Styles. Communication & Journalism Research, Jan - Jun 2024, 13 (1) pp 57-80
5. Natrayan, B. (2024). The Power of Emotional Engagement: Tamil Television Serials as a Trail to Enhance Well-being and Successful Ageing among Older Adults. Media Watch, 15(1), 93-112.