Name: Dr. S. Sivaprakkash Designation: Assistant Professor Phone: 04366-277230 Email:sivaprakkash@cutn.ac.in
Biographic Sketch:
Dr. S. Sivaprakkash is working as Assistant Professor in the Department of Commerce, Central University of Tamil Nadu from January 2023. He got all his degrees from Loyola College, Chennai. He is a Gold Medalist in M.Com. and M.Phil. He is a recipient of Rajiv Gandhi National Fellowship for Persons with Disabilities for the year 2016-17. Prior to joining CUTN, he worked as Assistant Professor in SRM Institute of Science & Technology, Chennai from July 2018 to December 2022. To his credit he has published 20 articles in listed journals. His areas of interest include Investment Management: Mutual Funds & Stock Market, Digital Marketing, Global Perspective of Marketing, Human Resource Management, Statistics Analysis and Research Methodology. He is interested in Numismatics, Philately and watching Cricket.
Research Highlights :
Research interest in the field of stock market and mutual funds. Currently working on Chat-Bot influence in Banking Sector and Consumer Perception towards Electric Vehicles.
Recent Publications :
1) Sivaprakkash, S., & Vevek, S. (2023). Price Volatility in Cryptocurrencies - A Modelling Approach. In Emerging Insights on the Relationship Between Cryptocurrencies and Decentralized Economic Models (pp. 29-43). IGI Global Publishers. ISBN: 978-1-6684-5691-0, DOI: https://doi.org/10.4018/978-1-6684-5691-0.ch002
